Plastic surgery is the sphere where the following marketing principle works regularly: 80 by 20. This easy economic rule states that 80% of all customers only bring 20% of revenue, and 20% of customers bring another 80%. The essence of this is in the fact that patients who successfully underwent plastic surgery bring their friends, relatives, acquaintances to the surgeon, and what is more important, they come to the surgical table themselves, make injections and other procedures going on enlarging the surgeon’s revenue. Those are patrons, if you wish, for whom surgeries and injections become the way of life.
As surgeons witness, many patients today have 5-6 and even 10 plastic surgeries in their anamnesis. Most of these patients are regular women who do not look like Michael Jackson or some caricature victims of plastic surgery. Nevertheless, an uninitiated would be shocked by the number of surgical procedures undergone by them and would assume that plastic surgery is a dangerous drug causing addiction.
What in reality causes a woman make more and more plastic surgeries? Our correspondent put that question to an experienced patient who wished to be called Cristina.
Posted under Plastic surgery
This post was written by admin on June 12, 2011
